MRB-57818 - USA (Pennsylvania) - Marketing and Communications Services - Deadline October 20,2026

(1) Vendor needs to provide marketing and communications services.1. Discovery, assessment and strategic communications planning:– Review and assess existing marketing, communications, branding, and outreach efforts, including digital platforms, campaigns, enrolment materials, and media presence.– Develop and maintain a comprehensive marketing and communications strategic plan.2. Brand strategy, messaging, and district identity:– Conduct a district brand audit to assess perception, consistency, and alignment.– Create a messaging framework tailored to key audiences, including families, students, staff, community members, and media.3. Marketing campaign development:– Campaign strategy and go–to–market planning.– Integrated campaign calendars (paid, owned, earned).– Campaign creative concepts and messaging.– Campaign landing pages and conversion pathways.– Print and digital collateral (flyers, postcards, banners, signage).– Message testing and performance reporting.4. Media strategy, buying and optimization:– Develop media strategies aligned with campaign goals, target audiences, and budgets.– Conduct A/B testing and optimization of creative and placements.5. Content strategy, video, photography, and storytelling:– Develop and maintain a district content strategy and editorial calendar.– Develop written content and graphic material and incorporate district–provided photography and video into marketing campaigns. Additional photography of video production maybe requested as an optional service and shall be priced separately.6. Digital marketing and organic growth:– Conduct accessibility, usability, and SEO audits of digital content supporting District marketing and enrolment campaigns.– Develop SEO/AEO content strategies, including keyword research and content optimization, to improve the visibility of district programs and enrolment information.(2) All question must be submitted no later than October 13, 2026.(3) A contract period will be for one year.