MRB-57934 - USA (Washington, DC) - Strategic Communications, Digital Engagement, and Brand Advisory Consulting Services - Deadline October 30,2026

(1) Vendor needs to provide strategic communications, digital engagement, and brand advisory consulting services.– The engagement will include defined special projects, such as annual report development, digital engagement strategy, website improvement initiatives, and brand advisory services.A. Strategic and Digital Communications- Provide strategic guidance for digital communications platforms, including its website, email marketing tools, campaign landing pages, and related communications channels.- Develop and refine content strategies, editorial calendars, communications workflows, and content governance practices.- Recommend approaches for improving digital engagement, accessibility, audience reach, and communications effectivenessB. Website and Digital Infrastructure Strategy- Provide strategic guidance for website redevelopment, improvement, and optimization initiatives.- Support website content strategy, information architecture, user experience, and search–engine optimization.- Coordinate communications–related requirements with internal teams and external technology VendorsC. Audience Engagement and Platform Coordination- Develop strategies to improve digital engagement with prospective learners, current learners, alumni, donors, community partners, and other stakeholders.- Assess audience communication pathways and recommend opportunities to strengthen EngagementD. Brand and Institutional Communications Advisory- Provide strategic guidance related to organizational messaging, brand consistency, and institutional positioning.- Support brand architecture, messaging frameworks, campaign identity, and application of approved brand standards– Digital Engagement and Communications Infrastructure- Digital engagement assessment and recommendations.- Website or microsite content strategy.- Communications analytics and reporting frameworks.(2) All question must be submitted no later than October 23, 2026.