MRB-58033 - USA (Virginia) - Media Planning and Buying and Analytics Services - Deadline October 30,2026

Vendor needs to provide media planning and buying and analytics services. – To provide offline and digital media/analytics services.– A media partner with strong experience with both acquisition and brand/reputation– focused marketing strategies.– While the majority of our work together will be focused on media planning/buying and analytics, we are seeking a partner who also offers brand planning/research services, as well as creative services.• Lead integrated brand and acquisition media strategy, planning, buying, optimizing and reporting • Develop multi–channel media plans for brand and acquisition campaigns • Deliver continuous enhancement and optimization of paid search and acquisition strategies, including the delivery of increased volume, quality and efficiency of leads • Establish clear goals and measurable agency for each initiative (brand and acquisition), including multi–channel attribution/reporting • Alignment and partnership with in–house teams (performance marketing/analytics, content/social, digital solutions, etc.) • Consumer research, brand planning and creative services, as needed• Multi–channel experience – able to bring recommendations, implement and optimize across search, social, content syndication, display, radio, print, events, experiential, sponsorships and partnerships, etc.