HR-9548 - USA (Bowling Green, Kentucky) - Full-Cycle International Student Recruitment and Marketing Service - Deadline January 13,2027

(1) Vendor needs to provide full–cycle international student recruitment marketing, agent network management and application conversion support service to the government authority located in Bowling Green, KY.• Market Research and Target Region Strategy– Identify and prioritize target countries and regions in coordination with agency and subject to agency approval, informed by demographic and psychographic research, competitive positioning, and agency program strengths, and in compliance with agency standards and policies.– Provide ongoing market intelligence, including sentiment analysis and shifts in competitor activity, throughout the term of the agreement. – The firm must disclose the data sources analyzed, how the data was collected, and the methodology used, and must make the underlying data available to agency upon request• Marketing, Lead Generation, and Digital Engagement– Design and execute digital marketing campaigns, content, and localized materials for priority markets, consistent with agency brand standards and subject to agency prior review and approval.Develop and manage lead–capture infrastructure (forms, landing pages) that route qualified prospects into agency CRM in real time.Propose ambassador, influencer, or peer–to–peer advocacy programs, subject to agency review and approval• Application Support and Conversion– Recruitment must be student centered. The firm and its agents must counsel each prospective student so that the student's program choice, budget, and academic and career goals align with what agency can realistically offer, and must not steer students toward agency, or toward a particular program, for reasons of compensation. No promises may be made regarding admission, scholarships, employment, or immigration outcomes.– Assist prospective students in assembling a complete application, including required documentation, without altering, editing, or certifying the authenticity of academic records.(2) The contract period will be for one year.