MRB-56474 - USA (Alaska) - First Time Rider Campaign Services - Deadline September 10,2026

(1) Vendor needs to provide first time rider campaign services. – Develop an educational campaign based in behavior science and human–centered design with the goal of building long–term ridership by introducing newer or first–time riders to the People Mover bus system, fare options, payment/bus tracking apps, and best riding practices to eliminate intimidation barriers and increase confidence and a sense of safety in using public transit.– IDENTIFY the target audiences (currently assumed to be tourists and residents who live or are staying near stops, and employees who work near stops). Figure out how to reach them and approximately how many people will be reached. Explore the barriers/hesitancies they currently face to using transit, and the messages and benefits that would be most compelling.– Develop a detailed campaign strategy that includes the following:o Campaign start & end dateo Campaign name and main messages (calls to action)o Outreach and communication channels and plano Materials to be produced– Contact members of the target audience as defined in the campaign strategy. This may include street teams or other one–on–one outreach and/or guerilla outreach (such as sidewalk stencils or pop–up tabling).– Assess the performance of the campaign against the goals. Report on the campaign’s outcomes and impact.(2) All the questions must be submitted no later than August 20, 2026.