MRB-55704 - USA (Michigan) - Planning and Buying Media Strategist Services - Deadline August 10,2026

(1) Vendor needs to provide planning and buying media strategist services.– Provide comprehensive media strategy, planning, buying, monitoring, and reporting services.– Strategic media planning:– Develop integrated, multi–platform media strategies (including but not limited to TV, radio, digital, social media, SEM, print.– Prepare comprehensive written media plans outlining:– Target audience strategy.– Media mix recommendations.– Media buying and placement:– Negotiate competitive rates and secure value–added opportunities.– Place, confirm, and document all media orders.– Maintain full transparency regarding pricing, commissions, and fees.– Campaign launch, monitoring and optimization:– Launch campaigns in accordance with approved media plans.– Monitor campaign delivery to ensure proper placement and performance.– Optimize campaigns in real time to improve efficiency and performance.(2) All the questions must be submitted no later than July 24, 2026.(3) Pre–bid meeting will be held on July 22, 2026.