MRB-57308 - USA (North Carolina) - Full-Service Marketing, Communications and Advertising Services - Deadline October 30,2026

(1) Vendor needs to provide full–service marketing, communications and advertising services.• Provide full–service marketing, communications, and advertising services – including media planning and buying – agency basis to support the department’s various programs, particularly for media campaigns and materials designed to raise awareness about public health programs and social services.• Provide technical services related to developing and producing communications and outreach materials; generating advertising campaigns; and providing strategic media planning and buying, including identifying, recommending, and facilitating the optimum use of paid advertising media to maximize the impact of a limited marketing budget.• Provide market research, marketing concepts, focus group testing, current and future user demographic information, and user language preference data to help prepare a plan.• Collect, analyze and interpret research data for selected target audiences, including but not necessarily limited to: Demographic, socioeconomic, psychographic and lifestyle information, and health behavior risk factors.• The vendor must demonstrate capacity for the execution of research methods such as (but not necessarily limited to) surveys, focus groups, intercept interviews, usability testing, etc• Develop and present plans for a fully integrated marketing campaign, with tactics including but not limited to printed materials, videos, TV and/or radio PSAs, digital display, social media content, customer correspondence concepts, website copy and graphics, direct mail, transit, outdoor, public education materials and presentations.• Analyze and recommend specific marketing mediums (both paid and unpaid across direct mail, social, transit, outdoor, digital display, print, television, radio, partnerships) or a combination of mediums that most effectively communicates the message to the designated audience(2) The contract period will be for three years.(3) All the questions must be submitted no later than 2 October 2026.(4) Pre–bid meeting will be held on 25 September 2026.