MRB-57994 - USA (California) - Business Attraction and Retention Strategy Service - Deadline November 12,2026

(1) Vendor needs to provide business attraction and retention strategy service.• Provide economic development consulting services to support the City’s efforts to attract new businesses, encourage the expansion and retention of existing businesses, and strengthen.• The consultant will evaluate local market conditions, demographics, consumer trends, retail opportunities, competitive markets, and commercial properties to identify opportunities for business recruitment and investment.• Based on this analysis, the consultant will identify priority business categories and prospective businesses and conduct targeted outreach to businesses, brokers, property owners, industry representatives, and other key stakeholders.• The consultant will provide the city with an actionable Business Attraction and Retention Strategy, along with supporting research and materials identifying key findings, recruitment opportunities, priorities, and recommended strategies to support continued economic growth.• New Business Recruitment and Market Research – Retail Trade Area Analysis Define the City’s retail trade areas using geographic, demographic, and consumer behavior data, including drive–time, radius, and other appropriate trade–area mapping methodologies. – Market and Retail Gap Analysis Conduct a comprehensive market and retail gap analysis to identify opportunities within the City’s trade areas, including retail leakage and surplus. – Agency Conduct an analysis of comparable and peer retail markets to identify relevant trends, opportunities, and competitive factors. – Competitive Market Analysis Analyze competition within the City’s target trade areas to identify market strengths, gaps, challenges, and opportunities for improvement. – Psychographic and Market Segmentation Analysis Provide a agency or comparable psychographic and market segmentation analysis of the City’s trade areas. – Retail Market Guide Develop a customized retail market guide that includes relevant market information, aerial maps, locations of existing national retailers, traffic counts, and other information useful for business recruitment. (2) The contract period will be for one year.(3) All the questions must be submitted no later than October 29, 2026.