MRB-55504 - USA (Wisconsin) - Social Media Marketing Service - Deadline August 6,2026

(1) Vendor needs to provide social media marketing service. – A tool that currently conducts social media outreach to previously admitted and stopped out students using a behavioural science approach that delivers intentional content based on prior engagement behaviour. – The contracted partner will leverage technology and data mining to create actionable outreach designed to drive re–engagement among a pre–determined population of students who need to take specific actions.– Receiving information about students identified by agency polytechnic.– Identifying social media profile information for those students.– Developing action–oriented, relevant messaging for a variety of student populations (i.e., stop outs, admitted not registered, continuing students, perspective students, alumni, etc.).– Developing and executing individualized outreach strategies designed to achieve specific engagement and enrolment objectives.– Monitoring each individual student’s progression toward identified goals and adapting outreach strategies based on engagement and response behaviours.–Providing campaign oversight, performance evaluation and reporting to agency polytechnic project managers (2) The contract period will be for one year.   (3) All the questions must be submitted no later than July 16, 2026.