MRB-55957 - USA (Wisconsin) - Marketing and Talent Attraction Services - Deadline August 21,2026

(1) Vendor needs to provide marketing and talent attraction services.• Marketing, branding, and community attraction firms to develop a strategic campaign.• The city is looking for a creative partner that can combine place branding, digital marketing, public relations, and implementation guidance into a practical campaign that can be launched and maintained within the available budget.• The city expects the selected consultant to provide a strategic and creative approach.• Identify target audience segments and recommended geographic markets.• Review comparable relocation, place–branding, or community attraction campaigns.• Create key message pillars and audience–specific messaging.• Develop campaign tone, voice, and sample taglines.• Clarify how the program should be described in public–facing materials.• Develop a practical marketing plan that can be implemented within the available budget.• Recommend advertising channels, social media platforms, earned media opportunities, and partner outreach strategies.• Recommend target geographies and audience segmentation.• Develop a campaign calendar and launch timeline.• Provide budget allocation recommendations for media, creative, and implementation.• Develop a campaign theme and visual direction.• Create digital advertising assets suitable for recommended platforms.• Create social media templates and sample post language.• Create print or downloadable materials suitable for applicants, partners, and outreach events• Create a toolkit that community partners can use to promote the program.• Provide sample newsletter language, social media copy, flyers, and talking points.• Recommend partner engagement strategies for local organizations, employers, institutions, and community groups.• Community demographic, housing, and quality–of–life data.(2) All questions must be submitted no later than August 7, 2026.