MRB-57282 - USA (Massachusetts) - Marketing Support, Customer Acquisition and Intake Direct Services - Deadline September 24,2026

(1) Vendor needs to provide marketing support, customer acquisition and intake direct services.– Provide marketing support, customer acquisition and intake, and direct services related to mass save home energy assessments and weatherization in 1–4 unit residential buildings, with a focus on the town’s priority populations of rental properties, moderate–income households, and low–income households.– Customer intake and service deliverya call center capable of handling inbound calls and making outbound calls to interested residents identified by mass save, all in energy, or electrify agency.– Marketing and outreach he town and electrify agency will guide individuals to the selected agency as the primary entry point to mass save services, though customers may access mass save programs through any allowed pathway.– Field marketing through tabling at public events or door–to–door canvassing– Direct mail via letters or postcards to agency residents– Digital advertising via search engines, social media, online advertising, the your agency website, etc.– Public displays such as banners or billboards– Print advertising in the visit agency magazine and community guide or local newsletters– Programming on agency community media, inc.– Radio advertising