MRB-55395 - USA (California) - Marketing and Communication Services - Deadline July 24,2026

Vendor needs to provide marketing and communication services.– WebsiteThe District’s web page is a focal point for community outreach and involvement. Consistent formatting and relevant and timely informational updates are essential for the success of the District• Weekly content updates and promotion of current and upcoming services• Adding events to the Events page• Maintaining event teasers on landing page• Adding press releases to the news and announcements link• Keeping all content on all pages and sections accurate and reflecting most current information• Maintain direct registration links for all programming on website• Update splash page and the Website template– Social MediaThe District employs a variety of social media outlets for outreach including: Instagram, Facebook, and Twitter• Manage all social media platforms and create and update relevant content daily. Act as moderator and respond to community inquiries• Create events for upcoming District–sponsored activities• Cross–promote events and programs of partners and community–based organizations that serve the mission of the District– Press ReleasesDevelop press releases at the request, and with the final approval of, the General Manager or designee to promote District related events and occasions– Marketing PlanAn annual marketing plan assists the District in planning and scheduling outreach efforts and provides templates, strategies, and processes to maximize awareness, participation, and community engagement for District programs, services, events, and facilities– Digital Marketing Strategy, Including:• Website recommendations• Search Engine Optimization (SEO)• Email marketing campaigns• Social media strategy and content calendar• Digital advertising recommendations– • Marketing Performance Metrics and Key Performance Indicators (KPIs), including:• Reach and impressions• Website traffic• Program registrations• Event attendance• Social media engagement• Email open and click–through rates