MRB-57974 - USA (Ohio) - Media Services - Deadline November 20,2026

(1) Vendor needs to provide media services. – The Office works to:• Maintain and build a favourable reputation of the Agency;• Raise awareness of the Agency and its work; and• Create and implement marketing and advertising campaigns to promote programs and its role in assisting citizens in realizing their dream of homeownership.– Develop and execute a comprehensive, statewide advertising strategy to promote the Agency’s homebuyer programs.– The strategy will identify key audiences and develop appropriate strategies for reaching each audience.– Use data and market insights to target key audiences for a fully integrated, multi–channel advertising strategy.– Include targeted media placements, including but not limited to connected TV, podcasts, online advertising, and broadcast and streaming radio, which will drive consumers to the Agency’s website.– Align the advertising content to reflect current trends and the media channel (social media advertising, podcasts, radio, and print) to provide greater Agency awareness.– Maximize the impact of the Agency’s advertising budget by implementing efficient, high–return strategies on channels statewide.– Provide performance analysis and evaluation of the advertising investments and strategy to better inform the Agency’s future advertising investments and outreach activities.(2) All the questions must be submitted no later than November 4, 2026.