MRB-58264 - USA (Rhode Island) - Visit Media Attribution and Campaign Measurement Service - Deadline November 24,2026

1) Vendor needs to provide visit media attribution and campaign measurement service.– Provide media attribution services that measure how its cross–channel marketing activity brings visitors.– Marketing, technology and partner system, turn attribution results into findings that shape media decisions, and help the corporation and its partners see marketing activity alongside state economic performance, from hotel demand to visitor spending.• Setup– Confirm campaigns, markets, ad sellers, data and reports with the corporation.• Hotel bookings attribution– The corporation's hotel data comes from, which reports market totals such as occupancy and room revenue, so the selected proposer will need its own booking data to tie bookings to ad exposure.– Room nights and hotel revenue– The date booked and the dates of the stay– The channel, the traveler's home market, and the campaign• Measurement– Link ad exposure to a later visit, trip or booking and include what data is used and match rate.– Provide methodology with monthly reporting to show how measurement avoids duplication • Insights, reports and data– Provide dashboard logins for at least ten corporation users, with room to add more.– Deliver a monthly report with findings and recommendations, such as where to shift budget across channels, markets and campaigns, on the corporation's reporting schedule. data, privacy and handoff– The corporation owns all reports and work products and can download its data at any time,including at contract end.(2) The contract period will be for one year. (3) All the questions must be submitted no later than November 2, 2026.