DRA-11577 - USA (California) - Marketing Focus Group Research Services - Deadline October 1,2026

(1) Vendor needs to provide marketing focus group research services to the government authority located in CA.– Offers choice in the electric utility market; empowers local control of electricity procurement decisions; reduces the carbon footprint associated with electricity services; and helps support the growth of local energy projects.– Research is to strengthen agency understanding of customer awareness, perceptions, and decision drivers, and to use those insights to shape agency marketing, outreach, and customer program strategy.– The majority of customers are English–speaking, with a large population of Spanish–speaking customers.– Research design and planning. participate in a project kick–off with agency staff, finalize research objectives, and propose a methodology, group structure, and segmentation plan for agency review and approval.– Recruitment and outreach. develop a screening questionnaire, define target quotas by segment, and recruit qualified participants.– Provide customer contact data to support recruitment; the selected firm must execute data–sharing non–disclosure agreement before receiving any customer data.– Outreach should begin at least two months before the first session and use multiple channels, including direct mail, email and listservs, social media, community bulletin boards, and coordination with community–based organizations and other trusted messengers.– Discussion guide development. Draft a moderator's discussion guide for each group for agency review and approval, aligned to the research objectives above.– Moderation. moderate all sessions using experienced, professional moderators. Spanish–language groups must be moderated by a fluent Spanish–speaking moderator or supported by live interpretation, not headset equipment alone.– Analysis and reporting. analyze findings across all groups and deliver the reporting described under deliverables.– Project management. Maintain regular communication with agency staff, including planning calls, status updates, and timely responses to agency questions.(2) All the questions must be submitted no later than September 17, 2026.