MRB-57651 - USA (Missouri) - Marketing Audit Service - Deadline October 22,2026

(1) Vendor needs to provide marketing audit service. • Grow as a regional destination for sports, recreation, events, and family–oriented tourism.• Independent, data–driven evaluation of how well its current marketing approach reaches target audiences, how effectively funds are allocated, and where improvements to marketing strategy and channels would create greater impact.• Conduct a comprehensive marketing audit focused solely on evaluating the effectiveness, efficiency, and audience reach of funded marketing.• Conduct a channel–by–channel audit of funded marketing efforts across digital, print, social, and traditional media.• Indirect returns: awareness lift, reach into target geographies, indicators of repeat visitation.• Website analytics• Event attendance pattern• Conduct a SWOT analysis covering channel mix, creative quality, vendor outputs, audience fit, seasonal alignment, and tools.• Map geographic reach using heat maps or similar visualization tools.• Evaluate each marketing channel's alignment with these audiences.(2) All the questions must be submitted no later than October 7, 2026.