MRB-55266 - USA (Virginia) - Advertising Agency Services - Deadline July 22,2026

(1) Vendor needs to provide advertising agency services.1. Strategic planning and destination marketing strategy:– Reviewing and evaluating the city’s existing tourism marketing initiatives to identify strengths, opportunities, challenges, and areas for improvement.– Creating annual and multi–year marketing and communications strategies that align with the city’s tourism objectives and position effectively within the competitive travel landscape.– Suggesting advertising, content, digital, and promotional tactics designed to increase visitation, hotel occupancy, and overall visitor spending.2. Brand development and messaging:– Assessing the city’s existing tourism brand identity, messaging, positioning, and overall effectiveness.– Creating or updating brand standards, including visual guidelines, tone of voice, design elements, usage standards, and messaging direction.– Developing overarching messaging platforms and key message structures tailored to priority audiences and market segments.3. Creative development and content production:– Developing creative concepts and thematic campaign ideas that support tourism marketing initiatives and resonate with target audiences.– Creating, designing, and producing advertising assets across digital and traditional media channels, including programmatic, social, paid digital, print, broadcast, and out–of–home.– Producing photography, videography, and other multimedia content to support campaigns, promotional efforts, and tourism storytelling.– Providing copywriting and editorial content for advertisements, digital communications, brochures, promotions, and other marketing materials.4. Media planning, buying and campaign execution:– Creating comprehensive media plans that incorporate digital, programmatic, social, traditional, broadcast, print, and out–of–home channels.– Providing strategic guidance on media mix, placements, timing, and audience targeting to achieve the highest return on investment.– Conducting negotiation, purchasing, and management of all advertising placements, including monitoring performance and ensuring cost–efficiency.5. Digital marketing and performance measurement:– Tracking campaign activity across all marketing channels, including digital, social, programmatic, website, paid media, and other platforms.– Utilizing analytics systems such as Google Analytics, digital advertising dashboards, social media analytics, and other measurement platforms to assess campaign effectiveness.(2) All question must be submitted no later than July 08, 2026.(3) A contract period will be for one year.