Executive Council- Notice of Planned Procurement-Integrated Media Planning and Buying

The Government of Alberta is inviting interested suppliers to join a vendor engagement session for an upcoming Integrated Media Planning and Buying Services procurement opportunity. Integrated Media Planning and Buying Services encompass the end-to-end strategy, planning, purchasing, management, optimization, and reporting of advertising activities across multiple media channels through a coordinated approach that ensures consistent messaging, efficient use of public funds, and measurable outcomes. This session is a chance to learn more about the anticipated Request for Proposal (RFP) and share feedback that may help shape the procurement approach. Participation is completely voluntary and is intended for market engagement only. This information session is separate from the procurement process and will not give any vendor an advantage in future competitions. Session Objectives During the session, participants will have the opportunity to: Learn about the anticipated Media Planning and Buying procurement initiative. Gain insight into the Government of Alberta's procurement objectives and guiding principles. Discuss opportunities and challenges within the media landscape. Share your feedback to help inform a procurement approach that promotes competition, innovation, and value. Date: August 6th, 2026 Time: 10:00am MST Location/Virtual Meeting Details: Refer to the attached document for the meeting link We welcome suppliers and industry representatives to attend, ask questions, and share their perspectives. We look forward to connecting with you and hearing your insights.