MRB-56720 - USA (Virginia) - University Beverage Partnership Services - Deadline September 16,2026

(1) Vendor needs to provide university beverage partnership services.• Provide services of an exclusive beverage provider to distribute, sell, dispense, or otherwise make available, advertise, display, represent, or promote beverages on campus.• To enhance the beverage experience and increase net revenues by maximizing the availability of products, offering marketing and sales opportunities, and developing strategies that benefit the University and the beverage provider.• Provide innovative and scalable technology across the campus and be at the forefront of trends across the nation.• Funding for dedicated resource(s) to manage activations, stakeholder coordination and engagement.• Funding and Collaboration on Sustainability and Community Impact initiatives• Branded scholarship opportunities tied to student success, leadership development, workforce readiness and other forms of career preparation• Support for student travel, professional development and conferences• Support for student marketing teams and other broad forms of student engagement initiatives• Opportunities for expanded athletics marketing, fan engagement activities, branded game–day experiences connected to university athletic programs. activities are subject to existing third–party agreements.(2) All questions must be submitted no later than September 3, 2026.