MRB-57985 - USA (Oregon) - GLOBAL - Research and Campaign Strategy Planning Service - Deadline November 5,2026

(1) Vendor needs to provide research and campaign strategy planning service. – Provide identifying and communicating the alcohol–related information that most influences people’s decisions and connecting them to practical, judgment–free tools that make those decisions easier.– Develop the Research–To–Pilot Strategy and Roadmap:• Research Sequence: Recommend the sequence of formative research, audience segmentation, message testing, creative concept development and pretesting needed to answer the priority questions.• Campaign Development and Deployment: Show how research findings could translate into creative briefs, concepts, production, media strategy, deployment, and evaluation. Address the implications of television, streaming or connected TV, social media, and other digital platforms for formats, production requirements.• Alcohol Insights Tool Integration: Recommend how to incorporate the alcohol insights tool into message testing, creative pretesting, and pilot evaluation.– Refine Outcomes and Measures:• Consumption Measures: Refine the primary consumption measures and complementary measures of drinking patterns, specifying what each measure assesses.• Intermediate Measures: Review the outcome areas below and recommend which intermediate outcomes should be measured to understand progress toward reduced drinking.– Prioritize Messages and Audiences:• Evidence and Expert Input: Conduct a focused review of relevant existing evidence and lessons from substance use communications, including four to six expert consultations.• Generate and Prioritize Combinations: Develop a broader set of audience–message hypotheses and recommend three to five for further testing.(2) All the questions must be submitted no later than October 26, 2026.