MRB-56155 - USA (Washington) - Annual Enrolment Marketing Campaign and On-Demand Marketing Services - Deadline August 7,2026

Vendor needs to provide annual enrolment marketing campaign and on–demand marketing services. • Vendor shall provide a fully managed, integrated digital marketing campaign to support Pierce enrolment goals across the academic year. Scope includes: always–on site retargeting, seasonal campaigns (fall, winter, spring, summer) audience targeting, campaign execution and optimization, creative trafficking and testing, reporting and analytics.• Strategic Media Planning:– Vendor shall develop and execute a comprehensive annual digital advertising strategy aligned with Pierce agency’s enrolment goals, including campaign phasing (fall, winter, spring, summer) and audience prioritization.• Audience Targeting & Segmentation:– Vendor shall provide advanced audience targeting capabilities including: Behavioral and intent–based audience targeting (education–focused audiences); targeting by audience list (i.e. admitted, not enrolled, current students not enrolled; Demographic and household targeting (i.e., income–based segments such as populations; Underrepresented population targeting strategies.• Digital Advertising Execution (Display & Retargeting)– Vendor shall deploy and manage digital display advertising campaigns, including: Always–on site retargeting via pixel tracking; seasonal campaign pushes with defined start/end dates; geofencing and addressable targeting; optimization for performance.• Creative Deployment and Optimization:– Vendor shall support the deployment, testing, and optimization of ad creative assets, including: banner ad trafficking; A/B creative testing; Recommendations for creative performance improvements• On–demand program marketing:– Vendor shall provide flexible, on–demand digital marketing services to support academic programs, initiatives, or enrollment needs that arise throughout the contract term. – Services may include, but are not limited to, program–specific campaign strategy and planning, digital advertising, audience development and targeting tailored to specific programs. – Campaigns will be authorized on an as–needed basis at the discretion of Pierce College and may vary in scope, duration, and channel mix.