MRB-58240 - USA (New York) - Marketing and Advertising Services - Deadline December 1,2026

(1) Vendor needs to provide marketing and advertising services.– Research the strategic messaging and develop and implement a marketing strategy that will best drive attendance to agricultural fairs and increase entries in agriculture related exhibits and competitions, including surveying fairgoers and non–fairgoers.– Use metrics to gather pre– and post–campaign interest levels and feedback on reasons for attending fairs, such as: what activities/events they participated in; if they attended more than one local fair; and if they plan to attend future fairs.– Metrics shall include at a minimum: the number of people reached; the amount of collateral produced and distributed; the number of video views; the social media engagement; and all other digital media metrics.– Conceive, design, produce, purchase/place, and distribute marketing collateral, such as print, audio, video, digital and mobile materials. (i.e., flyers, brochures, billboards, transit advertising, banner ads, etc.)– Media Types• Pre–recorded television advertising and other pre–recorded video• Pre–recorded radio advertising and other pre–recorded audio• Print display advertising• Billboard advertising• Banner and other digital display advertising• Online “native” advertising (paid content)• Print and electronic publications• Public signage(2) All question must be submitted no later than November 10, 2026.