MRB-58320 - USA (Iowa) - Marketing Research, Market Intelligence and Market Analysis Service - Deadline December 11,2026

(1) Vendor needs to provide marketing research, market intelligence and market analysis service.• Plan and conduct primary and secondary research, including research design, discovery, interviews, surveys, focus groups when appropriate, data collection, analysis, and report writing.• Develop voice–of–the–customer and voice–of–the–market insights, including customer needs, decision–making processes, buying criteria, satisfaction drivers, and market perceptions.• Support new market entrance, new product launch, market definition, segmentation, targeting, market sizing, market share analysis, and related growth opportunity evaluation.• Conduct competitive benchmarking, marketing spend analysis, customer economics analysis, feasibility analysis, pro forma development, scenario development, and market or economic modeling when appropriate.• Provide training or coaching on market research, competitive intelligence, analytical techniques, research best practices, data development, data blending, demographic/economic profiling, trend analysis, and related frameworks(2) The contract period will be for one year.