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closed🌐 pasadena2024-RFP-0560

Library Marketing Platform

pasadena / Libraries & Information Services Department

Description

The Library is seeking quotes or proposals for a Library Marketing Platform that enables the library to create targeted emails, newsletters and outreach campaigns to inform the community of library programs and services and aid in determining what the best channels are for reaching different groups of customers. The Library is currently using a software platform for subscription service to send marketing communications, including the monthly newsletter Off the Shelf . The setup and layout, including content, is created by Communications staff monthly (or more frequently if there are special communications campaigns), comprising a single communication sent to all subscribers. There are some challenges with this method and with the current platform: A single-message communication to all subscribers is less likely to create engagement—having segmentation data to “smart-target” communications to fit individual subscriber groups will create stronger and more active engagement. The current platform does not harvest or provide data about Library users; such data is standard with marketing automation platforms via the harvesting and analysis of aggregate user behavior for market segmentation.

Details

Posted
Aug 21, 2024
Response deadline
Sep 20, 2024, 10:00 PM UTC
Status
closed
Buyer
pasadena
Department
Libraries & Information Services Department
Jurisdiction
pasadena
Reference #
2024-RFP-0560
Summary
<div><p><span xml:lang="EN-US" data-contrast="auto">The Library is seeking quotes or proposals for a Library Marketing Platform that enables the library to create targeted emails, newsletters and outr
Is Paused
false
Template Title
Request for Proposals (Competitive Selection PMC 4.08.047)
Copy Count
0
Government Organization Name
City of Pasadena
Government Organization State
CA
Government Organization Website
https://www.cityofpasadena.net/
Government Organization Zip Code
91101
Government Organization Address1
100 N. Garfield Avenue
Government Organization Timezone
America/Los_Angeles
Government Organization Country Code
US
Government Organization Phone Country
1
Closed Substatus
awarded
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This listing is a summary from pasadena's open procurement data. We ingest every field the feed publishes; the full solicitation documents are on the source portal.

Raw record
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  "title": "Library Marketing Platform",
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  "summary": "<div><p><span xml:lang=\"EN-US\" data-contrast=\"auto\">The Library is seeking quotes or proposals for a Library Marketing Platform that enables the library to create targeted emails, newsletters and outreach campaigns to inform the community of library programs and services and aid in determining what the best channels are for reaching different groups of customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;</span></p></div><div><p><span xml:lang=\"EN-US\" data-contrast=\"auto\">The Library is currently using a software platform for subscription service to send marketing communications, including the monthly newsletter </span><span xml:lang=\"EN-US\" data-contrast=\"auto\">Off the Shelf</span><span xml:lang=\"EN-US\" data-contrast=\"auto\">. The setup and layout, including content, is created by Communications staff monthly (or more frequently if there are special communications campaigns), comprising a single communication sent to all subscribers. There are some challenges with this method and with the current platform:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;</span></p></div><div><p><span xml:lang=\"EN-US\" data-contrast=\"auto\">A single-message communication to all subscribers is less likely to create engagement&mdash;having segmentation data to &ldquo;smart-target&rdquo; communications to fit individual subscriber groups will create stronger and more active engagement. The current platform does not harvest or provide data about Library users; such data is standard with marketing automation platforms via the harvesting and analysis of aggregate user behavior for market segmentation.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;</span></p></div>",
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  "releaseProjectDate": "2024-08-21T23:58:34.894Z"
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