MRB-55708 - South Africa - Cohort-Level Marketing Support and Technical Market Readiness Service - Deadline July 23,2026

Vendor needs to provide cohort–level marketing support and technical market readiness service. – The consulting firm will deliver tailored marketing, branding and communication support through the following interrelated workstreams, ensuring that all activities strengthen cohort–level visibility, credibility, market readiness and messaging on conservation, sustainable use.– Identify marketing, branding and communication needs, constraints and opportunities for each cohort member, and prioritise support areas such as product and supply readiness, succinct buyer–facing information, documentation, substantiation, conservation messaging, sustainable use messaging, ABS compliance and alignment with buyer expectations and sector positioning.– A succinct foundational marketing, branding and communication plan that identifies target audiences, competitor considerations, priority messages and clear Key Performance Indicators.– Refined value propositions, brand messaging and visual identity guidance that clearly reflect sector–wide positioning and the organisation’s contribution to conservation, sustainable use and equitable benefit sharing.– Tailored buyer–facing information packs and communication materials (cater for hard and soft copy products).