SEO-2363 - USA (Wyoming) - Municipal Brand Identity and Social Media Consulting Services - Deadline October 9,2026

(1) Vendor needs to provide municipal brand identity and social media consulting services.1. Brand strategy and visual identity:– Brand collateral: Continue building and solidifying brand collateral including stationery, business cards, and various templates. – Consistency: Help maintain consistency and develop co–branding strategies for the Town with various departments and divisions. – Regular communications to targeted groups: Support regular communications outreach to targeted groups with aligned branding and overlap with campaigns and other channels. – Campaigns: Develop and execute educational and visual campaigns from concept to completion, from ideation to execution including concept/strategy, wireframes, copywriting, production, editing, distribution, launch and roll out.– Analytics and measurement: Help track and utilize existing systems to measure communications impact and use data to drive content strategies and build evergreen frameworks. 2. Social media strategy and management:– Content strategy: Enhance strategic editorial calendar highlighting Town initiatives, public meetings, and great work the Town does to keep the community running.– Brand framework on socials: Continue building on current taglines by developing related messaging, narrative positioning, and new brand stories.– Platform oversight: Develop and execute content calendars for Facebook, Instagram, and LinkedIn using platform–specific strategies within parameters of the town’s social media policies.– Content creation and posting: Design branded social media graphics, carousels, and short–form videos aligned with brand identity.– Performance metrics: Establish monthly reporting and tracking of audience growth, reach, engagement, impact, sentiment analysis, and recommend message direction based on metrics.(2) All question must be submitted no later than September 23, 2026.(3) A contract period will be for one year.