MRB-56247 - USA (Maryland) - Strategic Communications Support Service - Deadline August 31,2026

(1) Vendor needs to provide on call strategic communications support service. – Providing on–call strategic communications support that will help advance the goals in the agency’s strategic plan. – Categories of services:• Communications strategy and support:– Provide ongoing advisory services, message development, content planning, campaign planning, and strategic counsel to staff.– Develop and maintain a comprehensive communications and engagement strategy for the Department and individual plans and projects, including goals, audience insights, key messages, tactical approaches, timelines, and key performance indicators (KPI).• Public relations support:– Develop press releases, advisories, talking points, story pitches, and media materials.– Provide spokesperson preparation, Q&A development, and rapid response support for emerging issues.• Website maintenance and technical support: Assist in administration of agency websites and provide technical troubleshooting, performance monitoring, and security updates.– Develop new tools and tactics to advance agency’s web goals.• Media and communications training:– Develop and deliver training curricula for spokesperson skills, media interviews, presentations, and more.– Conduct workshops, small group training, and one–on–one coaching with recorded practice sessions and feedback. • Video and design support:– Provide creative development, storyboarding, scripting, and design concepts for video, animation, and graphic materials.– Produce and edit videos (field capture, B–roll, audio, motion graphics), including captioning, transcripts, and accessibility features. B–roll, audio, motion graphics), including captioning, transcripts, and accessibility features.• Data gathering and research for communications support:– Design and implement research plans, including objectives, methodology, sampling approaches, and timelines.– Conduct statistically valid surveys with representative sampling, accessible formats, multilingual options, and full data analysis.• Promotional campaign support:– Develop integrated advertising campaign plans, including objectives, audience targeting, messaging, creative concepts, channels, timelines, and KPIs, across digital, social, print, and outdoor platforms.– Execute paid advertising buys (e.g., social media, Google ads, programmatic, print, radio) with precise demographic, geographic, and interest‑based targeting; include multilingual variants where needed.• Development and maintenance of educational engagement programs: Provide content development, logistics, and promotion of educational programs.(2) The contract period will be for three years. (3) Virtual pre–bid conference will be held on August 10, 2026.