MRB-58109 - USA (Michigan) - Latin America and Caribbean Representation Services - Deadline October 31,2026

Vendor needs to provide Latin America and Caribbean representation services.• Strategic vision, direction and implementation of dry bean export development and marketing programs, the development and implementation of new programs in unexplored, underexplored, or competitor export markets, monitoring and response to trade policy challenges and opportunities,conducting local dry bean harvest surveys, and trade servicing including identifying new opportunities for growth markets with bean ingredients.• Provide strategic direction, a specific detailed work plan, indicators for success, and implementation of market development programs designed to increase sales and use.• Manage all activities and subcontractors agreed to in a marketing plan approved by agency.• Submit monthly market reports detailing activity summaries, trade leads, and media monitoring• Monitor and develop strategy and response to trade policy challenges and opportunities, ensure regular communications with local country level trade authorities, and other decisionmakers and influencers, and ensure agency has the critical information to prepare a response.• Develop and maintain agency country specific websites and social media platforms.• Travel to the target markets as required to conduct trade service, promotion, and market intelligence gathering activities.• Develop annual global trade team matrix and identify any new trade events/shows providing new opportunities for promotion and sales.