MRB-57854 - USA (California) - Media Planning and Placement Services - Deadline October 23,2026

(1) Vendor needs to provide media planning and placement services. – Develop media strategy, planning, buying, optimization, reporting, reconciliation, research, partnership and promotional campaigns, and related marketing services for the annual agency fair. – Service categories:1. Category 1 – Integrated general fair media and marketing:• Develop and execute an integrated media strategy supporting paid attendance, advance ticket sales, value perception, season pass and promotional products, retail ticket promotions, community participation, recruitment, special programs and other agency–approved fair initiatives.• Evaluate the appropriate mix of linear television, connected television/streaming video, radio, streaming audio, out–of–home, digital display, programmatic, paid social, paid search, video platforms, content partnerships, influencers/creators, promotional partnerships, emerging platforms and other relevant channels.2. Category 2 – Concert and live entertainment media and marketing:• Develop artist–specific marketing plans based on audience, ticket price, inventory, sales velocity, timing, artist awareness, geography, promotional opportunity, organic demand, and the likelihood that additional advertising can affect ticket sales.• Evaluate and execute, as appropriate, paid social, search, radio, streaming audio/video, online platforms and similar music–discovery platforms, artist/fan targeting, retargeting, creators/influencers, presales, on–sale promotions, promotional ticketing, media partnerships, and other relevant live entertainment tactics.3. Category 3 – Multicultural and cross–border media and marketing:• Develop a culturally relevant strategy for Hispanic audiences in San Diego, Spanish–dominant and bilingual consumers, and cross–border audiences in Tijuana and Northern Baja.• Evaluate Spanish–language and bilingual television, radio, streaming, paid social, search, video, display, Tijuana/Northern Baja media, publishers, creators, community organizations, retail partnerships, cross border promotions, and other relevant channels. • Develop practical methods to improve measurement of cross–border marketing, including available indicators of awareness, geographic website behavior, retail ticket activity, engagement, audience growth, and visitation when direct transaction attribution is unavailable.(2) All the questions must be submitted no later than October 15, 2026. (3) The contract period will be for two years.