MRB-54904 - USA (Indiana) - Brand Study and Brand Strategy Development Service - Deadline July 1,2026

(1) Vendor needs to provide brand study and brand strategy development service. • Assess current brand awareness, perception, and effectiveness• Evaluate whether the current organizational name, logo, messaging, and language accurately reflect the organization’s mission, vision, strategies, and future direction• Identify opportunities to strengthen stakeholder understanding and engagement• Clarify organizational positioning within disability services and early childhood education/prevention industries• Develop recommendations to improve brand clarity, consistency, recognition, and differentiation• Ensure brand strategy aligns with organizational values, strategic priorities, and community impact• Provide actionable recommendations and implementation guidance, including if any change to brand is recommended, and if so, what changes are needed – Brand Discovery & Assessment• Review of current branding materials and communications• Evaluation of organizational identity, messaging, and positioning• Competitive and comparative market analysis• Website and digital/social media presence review• Assessment of public–facing language and storytelling– Stakeholder Research–Conduct research with key stakeholder– Brand Evaluation–Evaluate:• Organizational name relevance and clarity• Logo and visual identity effectiveness• Messaging consistency• Brand architecture• Service–line naming conventions– Strategic Recommendations–Provide recommendations regarding:• Brand positioning• Messaging platform• Brand voice and language• Visual identity updates or redesign• Naming recommendations (if applicable)(2) All the questions must be submitted no later than June 10, 2026.