MRB-55148 - USA (Washington, DC) - Branding and Marketing Management Services - Deadline June 15,2026

(1) Vendor needs to provide branding and marketing management services. – Provide branding and marketing management services for artistic performances, special events, programs and productions.– Develop a branding and marketing plan tailored for the event and production and setting forth the overall strategy and plans for the promotion and marketing of the event.– Including an integrated, multi–channel marketing strategy, audience segmentation and targeting, brand positioning and narrative development, and data–informed promotional planning.     – Provide services in the development, completion and use of all event branding and logos (brand identity systems), visual storytelling assets and content development.– Including copywriting, as well as a venue layout, signage, marketing collateral, social media campaign plans and content calendars, email marketing strategies, press releases and earned media support, including media outreach, and a management system.  – Provide any videos or photos, press clipping and media coverage, event performance metrics and Key Performance Indicators (KPIs), performance analytics and impact assessment, key insight and optimization recommendations, and where necessary a Return on Investment (ROI) and analysis report for sponsors and clients.– Provide services in connection with the overall guest experience, including immersive brand experiences, branded merchandise, on–site activations, interactive elements, and VIP management and hospitality.(2) The contract period will be for two years.