Consultant Services for Household Travel Survey

Sacramento Area Council of Governments (SACOG) is seeking proposals from qualified firms to design and administer a large scale, regional, household travel survey for the SACOG study area, which consists of El Dorado, Placer, Sacramento, Sutter, Yolo, and Yuba counties in the state of California. Survey results will be used to analyze regional travel behavior; evaluate the outcomes of SACOG’s 2025 Blueprint Plan; and update, improve, and maintain SACOG's travel demand forecast model which supports planning and policy development for the 2031 MTP/SCS. The primary goal of the project is to deliver a dataset of the highest possible quality for activity-based modeling purposes. The survey will prioritize smartphone-based data collection to support high-quality activity-based modeling data. The Consultant shall implement strategies to maximize smartphone app participation while maintaining web-based accessibility options. The Consultant shall recommend and implement strategies to encourage smartphone app usage to ensure sufficient data quality and completeness. The Consultant will be expected to implement a comprehensive sampling and data monitoring plan to ensure adequate representation of key demographic and geographic groups, including teleworkers, walkers, cyclists, transit riders, and users of new mobility options. Although certain elements of this Scope of Work may be performed by subcontractors, the Consultant shall remain solely responsible for the timely and successful completion of all aspects of the Scope of Work.