Non-Alcoholic Beverage Contract with Parks, Recreation and Cultural Arts

The City of Lakeland is seeking to develop an exclusive long-term partnership with a non-alcoholic beverage distributor to provide beverage services for all City facilities and events and as a method of generating revenue for new capital and program improvements to City properties and facilities. The scope of such partnership agreements would include providing the official beverage distributor with territory exclusivity, category exclusivity, use of the City logo and marks, signage, access to points of sale, access to City publications, direct mailings, special events, and the provision of exclusive vending locations on City properties, specifically the Parks, Recreation and Cultural Arts Department. To determine the best corporate partner and the exact benefit package that will be required in a partnership agreement, the City has provided the attached Request for Proposals (RFP) document for you to complete. Please respond to the attached RFP questions as completely as possible. You may include sample pictures or drawings to illustrate how your firm is proposing to implement the marketing partnership proposal. The City of Lakeland is pleased to announce its innovative approach to enhance public service delivery through long-term partnerships with commercial enterprises. This exceptional opportunity opens the door to long-standing, exclusive, up close and personal sales and promotional access to the thousands of people, that live, visit, work and play in one of the most advanced cities in America. Conveniently located halfway between the Tampa Bay and Orlando markets, with a population over 100,000 is bold and confident in its role as a premier community for raising families and building business. Lakeland is proud to welcome future marketing partners to the City and is certain that you will find everything you need to secure a solid and profitable partnership. Here are just a few reasons why…Lakeland is host to multiple special sports events, including Detroit Tigers Spring Training games, tournaments annually, a number of recreational events, and historical sites throughout the City’s boundaries. The largest Frank Lloyd Wright collection in one location resides on the campus of Florida Southern College.