Request for Proposal for Downtown Santa Cruz Activation Events

The City of Santa Cruz is seeking proposals from qualified individuals and organizations to plan and implement a series of public-facing activations in underutilized Downtown spaces, including Lot 16 (Library Parking Lot) and vacant storefronts . Proposals must focus on recurring programming rather than single, one-time events, and should enhance Downtown vibrancy, support the local economy, and complement existing businesses. Applicants may submit for one or more event activation location type. A total of $30,000 in funding is available for activations in Lot 16 and vacant storefronts Applicants may submit proposals for one or more of the following categories: Lot 16 Event Activation – Recurring events outside of Wednesdays, 1–5 PM Vacant Storefront Activation – Temporary use of identified retail spaces for public programming Selected proposals must launch by October 2025 and run for a minimum of 4 weeks and up to 6 months . Alternative start dates may be considered pending City approval. Proposals must include a program schedule, location(s), event description, operational timeline, budget, and a summary of qualifications. Funding may be used for permitting, programming, production, staffing, and marketing costs. A map of eligible locations is provided in the Appendix.