closed🌐 waltoncountyfl25-17
Public Relations for the Walton County Tourism Department
waltoncountyfl / Tourism
Description
The County has issued this Request for Proposals (RFP) with the sole purpose and intent of obtaining proposals from interested and qualified Proposers offering to provide Project Title , in accordance with the specifications stated herein. The Walton County Tourism Department is looking for a firm to develop a strategy that utilizes public relations tactics to secure earned media in appropriate print, broadcast, and interactive outlets. This strategy should not cover advertising, direct marketing, or other forms of direct-to-consumer outreach mechanisms including social campaigns. The tourism department has a national advertising campaign; this national public relations campaign should complement that effort, and focus heavily on promoting non-peak-seasons (September – February visitation). During the next year, the public relations missions should promote South Walton and Walton County as a whole, as a premier tourist destination within its target markets, nationally including but not limited to Atlanta, Houston, Dallas/Ft. Worth, Nashville. Emerging markets also shall receive attention, including Denver, St. Louis, and New York City.
Details?
- Posted
- May 29, 2025
- Response deadline
- Jun 30, 2025, 9:00 PM UTC
- Status
- closed
- Buyer
- waltoncountyfl
- Department
- Tourism
- Jurisdiction
- waltoncountyfl
- Reference #
- 25-17
- Summary
- <p>The County has issued this Request for Proposals (RFP) with the sole purpose and intent of obtaining proposals from interested and qualified Proposers offering to provide <span class="templateTag m
- Is Paused
- false
- Template Title
- Request for Proposals
- Copy Count
- 1
- Government Organization City
- DeFuniak Springs
- Government Organization Logo
- https://assets.procurement.opengov.com/logo-uploads/26f0098e-2c67-4556-a1be-32b5df2bee9d_Document_(1).png
- Government Organization Name
- Walton County
- Government Organization State
- FL
- Government Organization Website
- https://www.co.walton.fl.us/259/Purchasing
- Government Organization Zip Code
- 32435
- Government Organization Address1
- 176 Montgomery Cir.
- Government Organization Timezone
- America/Chicago
- Government Organization Country Code
- US
- Closed Substatus
- awarded
Contact
(850)892-8176
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This listing is a summary from waltoncountyfl's open procurement data. We ingest every field the feed publishes; the full solicitation documents are on the source portal.
Raw record
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"title": "Public Relations for the Walton County Tourism Department",
"status": "closed",
"summary": "<p>The County has issued this Request for Proposals (RFP) with the sole purpose and intent of obtaining proposals from interested and qualified Proposers offering to provide <span class=\"templateTag mceNonEditable\" data-templatevariable=\"project.title\"><svg class=\"codeIcon\" xmlns=\"http://www.w3.org/2000/svg\" width=\"14px\" height=\"14px\" viewBox=\"0 0 24 24\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.9708 5C15.6167 5 16.2228 5.31193 16.5982 5.83752L21 12L16.5982 18.1625C16.2228 18.6881 15.6167 19 14.9708 19H12V17H14.9708L18.5422 12L14.9708 7H5V10H3V7C3 5.89543 3.89543 5 5 5H14.9708Z\" fill=\"currentColor\"></path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6 12C5.44772 12 5 12.4477 5 13V15H3C2.44772 15 2 15.4477 2 16C2 16.5523 2.44772 17 3 17H5V19C5 19.5523 5.44772 20 6 20C6.55228 20 7 19.5523 7 19V17H9C9.55228 17 10 16.5523 10 16C10 15.4477 9.55228 15 9 15H7V13C7 12.4477 6.55228 12 6 12Z\" fill=\"currentColor\"></path></svg> Project Title</span>, in accordance with the specifications stated herein.</p><p>The Walton County Tourism Department is looking for a firm to develop a strategy that utilizes public relations tactics to secure earned media in appropriate print, broadcast, and interactive outlets. This strategy should <u>not</u> cover advertising, direct marketing, or other forms of direct-to-consumer outreach mechanisms including social campaigns. The tourism department has a national advertising campaign; this national public relations campaign should complement that effort, and focus heavily on promoting non-peak-seasons (September – February visitation).</p><p>During the next year, the public relations missions should promote South Walton and Walton County as a whole, as a premier tourist destination within its target markets, nationally including but not limited to Atlanta, Houston, Dallas/Ft. Worth, Nashville. Emerging markets also shall receive attention, including Denver, St. Louis, and New York City.</p>",
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"created_at": "2025-05-13T17:49:30.889Z",
"department": {
"id": 6244,
"name": "Tourism"
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"government": {
"code": "waltoncountyfl",
"organization": {
"city": "DeFuniak Springs",
"logo": "https://assets.procurement.opengov.com/logo-uploads/26f0098e-2c67-4556-a1be-32b5df2bee9d_Document_(1).png",
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"phone": "(850)892-8176",
"state": "FL",
"website": "https://www.co.walton.fl.us/259/Purchasing",
"zipCode": "32435",
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"closedSubstatus": "awarded",
"proposalDeadline": "2025-06-30T21:00:19.589Z",
"releaseProjectDate": "2025-05-29T18:55:18.989Z"
}